Our final REACH interview is with Don Goeman, Herman Miller's Executive Vice President of Research, Design & Development. During his 30 year career with Herman Miller, Don has brought to life products such as the Aeron and Mirra chairs, the Resolve, My Studio and Vivo Office Systems, and the Leaf Light and has kindly given us a bit of insight into the process behind these iconic designs. Don will be speaking at REACH in Hong Kong this month, click here for more details.

In your career you have brought to life some of the most iconic pieces in the Herman Miller range, including both the Aeron and Mirra chairs. How does it feel to be behind such well-known and revered designs.
For all of us involved in the development process with Herman Miller, we take great pride from the association with the successful projects and designers with whom we’ve worked so hard to develop their ideas. It feels great to see things you’ve been involved with show up in everyday cultural phenomenon. Seeing our products as you travel around the globe, or when they appear in movies, TV shows, or other natural life settings; it sort of lightly tugs at your emotions and you remember some of the experiences you went through in their journey to become a commercial reality.
Herman Miller has recently been listed by Fortune Magazine, as one of the 100 best companies to work for. As a veteran of 30 years experience, what do you enjoy about your work?
The creative exchanges with development teams and designers stand-out for me over the years. Life often feels like a series of projects, but for Herman Miller, each one has new challenges and aspirations. When a whole team is striving to achieve something important, and the creative partner is out-front challenging the status quo, it makes any contributor feel valued when they can respond to a designer’s idea and raise-the-bar on the quality of the outcome.
As well as launching their designs, Herman Miller forms close ties with their designers, with many designing repeatedly for the company. What is it about the Herman Miller process of working with designers and bringing their products to life that fosters these relationships?
Designers seem drawn to the legacy of Herman Miller ‘abandoning’ its own internal instincts of where to lead as a business, and being ‘reverent’ to the counsel and voices of our external creative partners more naturally during the process. That was revolutionary when initiated by DJ DePree (the company’s founder 85 years ago), and even still today is not widely practiced.
REACH will be a major design event for Herman Miller in Hong Kong. What do you hope REACH will bring to the Asia Pacific audience?
Events like REACH always help make the world feel a little smaller. REACH will help creatives meet other creatives, become more familiar with recent vibes and points-of-view about design, and maybe make new professional bonds that easily over-sail the vast distances from where we came from. I hope the Asia-Pacific audience will glimpse some cultural trends that are also useful in their own endeavors.
How do you hope to spend some of your time in Hong Kong? Anything you’re particularly looking forward to?
I’m looking forward to the REACH event, the Aeron hockey finale, and meeting more of the local design community. It's always refreshing to visit China and to feel the youthful energy of this region, freeing itself from more recent creative restraints.