“The people of Herman Miller showed something even the activists could not: Sustainability in a large, established business—a company making the ’stuff’ we all buy—is sustainable. …In good times and bad, the people at Herman Miller continue to ask new questions, test new ideas, and rethink and restructure the nature of the work to make their business more sustainable.”
The book looks closely our company and examines our commitment to sustainability throughout our history and how we have managed to make it a driving principle. It tells the story of the personalities, designers, products and ideas that all come together to ensure sustainability triumphs. Here’s a sample of what’s being said about the book;
“Herman Miller has shown extraordinary leadership as a catalyst for industry. Its sustainability strategies for architecture, buildings, and furniture set a standard we feel honored to have helped shape and spread to others. This book tells the story of how Herman Miller charted an innovative path, and shows the temerity of its people to stay on that path.” –William McDonough, designer and co-author of Cradle to Cradle
“Bill Birchard’s excellent chronicle of the Herman Miller story brings to light some critical lessons for any company focused on embedding sustainability in it’s core strategy: Never give in to compromise solutions; seek to shatter apparent trade-offs; draw from the wellspring of enduring corporate values; and challenge people in the company to take personal responsibility. Perhaps most importantly, Merchants of Virtue shows us that the pursuit of corporate sustainability is not easy. Like anything worth pursuing, only the creative and committed will succeed.” —Stuart L. Hart, S. C. Johnson Chair in Sustainable Global Enterprise, Cornell University and Author of Capitalism at the Crossroads
We’re proud Birchard chose to tell our story and very proud of the story he tells. You can read the first few pages of the kindle version of Merchants of Virtue at Amazon.